Christian Specific Dynamics of Marketing

Before I lay out the causal components of this article on Christian specific dynamics of marketing, let me get something straight that appears to be a fizzling dynamic of dysfunctional thought processing.

I’m a Christian. Born again. Bible toting. Jesus believing. Fanatic about praying and lifting up my thoughts to the Lord on a daily basis. I’m a believer on every level that matters. 

That said… I will NEVER push my products, my services, or my business at CHRISTIANS because I’m a Bible believing Christian. Nor will I eliminate a client, simply because they don’t believe. I won’t push other religious beliefs, nor will I support those beliefs. I will however, acknowledge that other people may believe differently than I do, and as wrong as they may be, my God and I open that door to freedom to allow them to believe as they will. I’m not judging them. I will acknowledge that, by my belief, they are wrong. I won’t preach at them.

Be a Christian

The elemental comprehension of your faith is truly between you and God. No other soul on earth can bring your soul a long with them to heaven. You can’t take along anyone else. You go this fine and narrow path alone, for a lifetime. The fundamental choice of how you live your life, who you believe in, and how you will represent the God of your choosing is between you and God.

Foundation of Christianity

As a Christian, you’re making a choice to live for God, through Jesus Christ. You’re choosing to be LIKE Christ. That’s what being a Christian means.

Be like Christ.

2 Timothy 2:15 Study to shew thyself approved unto God, a workman that needeth not to be ashamed, rightly dividing the word of truth.

Read & Study the Bible

As I’ve read the Bible over the years, I can’t find a single place in the Bible where Jesus said, “Spew my NAME as a marketing tool.”

The principles of serving the Lord are all pretty specific, and they don’t leave a whole lot to imagination. When you serve the Lord, you stand firmly on the cornerstone of God and speak righteously, the principles and messages of the Lord. I can’t find anywhere in those principles where the Bible advises you to bloviate your position as a Christian, perpetually reiterating your ‘position’ in Christ as a foundation from which to market your business.

Pride goeth before the fall.

The cause of Christ, HIS message doesn’t need my name attached. I don’t have to lift up myself to share God’s message, and specifically, I don’t have to stand on the Throne of God to share my message. In fact, I consider it to be blasphemy to stand on the Throne of God and spew MY message.

God's Word

There is a relational difference between being the one who shares God’s word, does the work of God, by ‘telling the people’ about Jesus, and sharing the message I’ve been given to share. Do I feel CALLED to share my message? You bet I do. In fact, I believe that my message comes straight out of the Bible and has eternal merit. I do not believe for one single moment that I have the right or the power to stand on God’s Throne to share MY message.

Marketing from the Throne of God

Matthew 7:15-20
You Will Know Them by Their Fruits
15 “Beware of false prophets, who come to you in sheep’s clothing, but inwardly they are ravenous wolves. 16 You will know them by their fruits. Do men gather grapes from thornbushes or figs from thistles? 17 Even so, every good tree bears good fruit, but a bad tree bears bad fruit. 18 A good tree cannot bear bad fruit, nor can a bad tree bear good fruit. 19 Every tree that does not bear good fruit is cut down and thrown into the fire. 20 Therefore by their fruits you will know them.

Where is that line between marketing your message from God, and marketing your message from the Throne of God? At what point, where in the Bible, are you given the power to use Christ as your platform for marketing the message you’re given?

BibleThis is my message. I have learned from the Word of God, and I bring this message to you, because it is the message I’ve been given. My God-given message comes after hours of prayer and study. But what is that message?

We are sent out into the world to share the message of salvation.

If the message you’re sharing is not ‘salvation’, if your message is one gravitating from Bible Study, but not one of ‘salvation and He who was crucified’ why must it come from the Throne? Why not share your message as a Christian, from your heart?

Are you not recognized as a Christian by the fruits of your spirit? Do you feel the need to PREACH your message? Were you called to PREACH it, or to share it?

Blessed & Mighty

Is it not enough to be blessed and mighty with your message?

When confronted by a message presumably brought to me for a reason, I tend to take a good hard look at the messenger. I ask a lot of questions. Is this messenger living their walk? Is this messenger speaking out of Love? Is this messenger speaking from a place where God would have them to speak? Is their message worthy of the power they place upon it?

When you hold your message up as a message sent from God, it must pass the LIGHT test.

Luke 12:28 But he that knew not and committed things worthy of stripes, shall be beaten with few stripes. For unto whomsoever much is given, of him shall much be required; and to whom men have committed much, of him they will ask the more.

Are you absolutely positive your message will pass the light test? If you’re spewing your message as a Christian, posting it on the BACK of Christ who gave His life for your Salvation, the message you share had better be bullet proof.

Bullet Proof Message

A bumper sticker that seems to have come to light recently says, “My Boss was a Carpenter.” The message is clear, the person who posted the message is a follower of Christ, but therein lies the problem. As a Carpenter, Christ wasn’t the Boss. Joseph was. Christ was a servant. He was an apprentice of Joseph.

The message of Jesus Christ had little, if anything, to do with being a carpenter. The message of Jesus Christ had to do with Him being the Son of God. Are the two messages combined? Perhaps, but one isn’t the same as the other. Both have significant value, but I will lay down dollars that Jesus Christ didn’t market the results of his carpentry skills as “Buy this furniture because you’re a Christian.” Or “By this furniture because I’m a Christian.”

What a miracle that would be to have a piece of furniture built by Jesus Christ?

Is that piece of furniture any more valuable because it was built by a Christian, than if it was built by one who has not yet followed Christ?

If the message you’re sharing is truly bullet proof, sent by God, and empowered by the Word of God, go right ahead and share it that way. But if you’re limiting your market to Christians only, you’re going to miss out on a lot of sales. And if you’re marketing your message as being Christian, it better pass the LIGHT test.

Christian Specific Dynamics of Marketing

When I read the title of a business and it has the word Christian in the name, or Kingdom, or Bible, or any of these key words that mean Christian, I have to ask myself a few questions:

1 – what are they marketing?

2 – who are they marketing to?

3 – why is the word christian in their title?

4 – how are they representing the Christian faith?

5 – are they representing Christ in this business?

Is your marketing implied and empowered by the fruit of your spirit? Or do you feel you must tell me you’re a Christian to convince me to buy what you offer? If you’re truly empowered by the Holy Spirit to share the message you’re given, why do you feel a need to label it as Christian?

Is a simple statement enough, or do you feel the need to push your ‘mission statement’ down the throats of everyone who reads your message?

Am I my brother's keeper?

If every statement you make starts out with “As a Christian” you’re TELLING me rather than SHOWING me, and I’m probably not going to buy into your definition of who you are without seeing some fruit. Show me the fruit.

If you’re not willing to die on the cross for the message you’re sharing, why put it in your marketing platform?

If you’re marketing anything other than salvation, the cross is false representation.


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3 thoughts on “Christian Specific Dynamics of Marketing”

  1. From a political aspect, I’m finding the use of Christian, or Christ, in a business, and in the service industry in general to be over used, wrongfully used, and used without merit. There’s nothing politically correct or dynamic about being a Christian if you don’t follow the precepts of Christianity. You don’t have the right to use Christ as an excuse for creating a ruckus based on personal choices. Nor does anyone have a right to use Christ, or your Christianity, to force you to serve those whom you feel no obligation to serve.

    If you’re asking me to do something outside my moral boundaries, it doesn’t matter WHY I say NO. It is my right to say NO. Period.

  2. If you TELL of your FAITH and SHOW by your ACTIONS that you don’t follow Christ, people see your hypocrisy. Read Romans chapters 2-4, the Jews were doing the SAME thing, they considered their STATUS as God’s chosen was enough.

    Rev 22:12 “Behold, I am coming quickly, and My reward is with Me, to render to every man according to what he has done.”

  3. A comment on Facebook, regarding this discussion – I love it!

    Matthew 5:16
    “In the same way, let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.”

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